This year marks the 20th anniversary of 1999, the final year of a decade that transformed the world of music, movies and fashion. From Jurassic Park and Smells Like Teen Spirit to tracksuits, streetwear, athleisure, the 1990s changed what we could expect from culture for years to come.
The evolution of athleisure during this time period was especially revolutionary, as high-fashion made way for casual chic and exercise-wear. Injecting hip-hop and skater culture into the mix, the result was a collective embrace of athletic attire.
If that trend sounds distinctively familiar, it’s because ‘90s fashion has seen a renaissance in recent years. Athleisure has become a global movement in the fashion industry today. And there is no denying that this style has strains of the casual, minimalist fitness fashion that became so popular in the 1990s.
Fashion is not only what you look like— it’s what you buy, where you buy it, how you buy it, and what you want the world to become.”
Camille Dg, the Canadian globetrotter and expert on the intersections of sports and fitness fashion, insists that the ‘90s are making a comeback. As more and more people adopt an active lifestyle, the more fitness culture has bled into everyday lives and wardrobes. While leggings and bike shorts might appear to be a more recent phenomenon, their real genesis was in the 1990s, when even fashion icons preferred comfort over couture.
It’s not surprising that ‘90s fashion prevails today. Many Millennial influencers who shape the style in 2019 grew up in the 1990s. Whether it’s nostalgia or a genuine appreciation for the fashion that emerged out of that era, contemporary fashion icons have embraced the athleisure trend.
Camille Dg’s Fashion Philosophies
For Camille, the global interest in healthy, active lifestyles is only a good thing. She always finds time out of her busy schedule to go to the gym. It gives her an hour of escape from her hectic life so that she can slow down and become an athlete who performs and makes herself better.
The fashion tied to this lifestyle is obviously a perk. But for Camille, athleisure is much more than just the clothing you put on each day.
“When you buy fashion, when you buy clothing, you are making a choice for the future of the planet, for designers, for the people around you,” Camille says. “Athleisure fashion is not only what you look like, it’s what you buy, where you buy it, how you buy it and what you want the world to become.”
Sometimes our vision of the future has remnants of the past. In the case of the 90’s fashion revival, Generation Active is here for it.
Watch Camille DG discuss how 90’s retro fitness fashion has infiltrated her wardrobe below, or see how she stays fit when she travels in her Hotel Room Exercise Routine.