Do Peloton Layoffs Signal Decline of Luxury Fitness?

Do Peloton Layoffs Signal Decline of Luxury Fitness?

Earlier this month, Peloton announced major financial cutbacks, including 800 employee layoffs and a reduced retail presence. Once hailed as the winners of the pandemic just two years ago, Peloton has since cooled off as gyms have reopened around the world. The company’s third quarter revenue was $964.3 million, significantly lower than last year’s $1.26 billion figure during the same period. With more options now available for consumers to choose from, it seems many are opting for alternative fitness options, even traditional brick and mortar health clubs. “More people are going back to the gym in person,” author Natalia Petrzela, a professor at the New School in New York, told CBC. “It is the lower-end businesses that are thriving.” Read more.


The Generation Active Network is the primary entertainment in 4250+ health clubs across the U.S. and Canada. We make informative and inspiring content for everyone who engages in an active lifestyle.  Please send any question or inquiry to

Zoom Media

Generation Active is owned and operated by Zoom Media who is the expert at connecting brands to a tech savvy, highly educated, and influential audience through their gym-based video network and multiple gym touchpoints.  Visit for more. View our Privacy Policy here.

Click here to subscribe to our weekly newsletter.
Share via
Copy link