New Michelob Ultra Program Offers Free Beer for Fitness
The beer known for its low-carb nutritional composition is taking on a new approach to weight loss: fitness. Michelob Ultra recently kicked off a new initiative called “ULTRA Beer Run,” which it describes as “an unprecedented program that allows people to exchange their miles, push-ups, downwards dogs or any exercise activity for the unmatched experience of grabbing a cold one with friends, post-workout.” Anyone 21+ and older can participate by downloading the MyCooler app. Users will then upload proof of a workout by uploading a photo or workout summary. Although not everyone enjoys drinking beer after exercising, the idea seems like a smart incentive for lite beer drinkers interested in kickstarting their fitness this summer. Read more.