New Study Finds Gyms Are Booming Again

New research indicates people are spending more time than ever in gyms. According to a new study conducted by Kantar, a leading marketing research and insights company, in partnership with Zoom Media, the world’s largest gym-based video entertainment network, current dwell time among gym members is up to 88 minutes per visit. That figure is 17% higher than pre-pandemic averages. Moreover, 90% of these workout warriors are tuning into GymTV and 72% of them tried, researched or bought at least one of the products advertised. Of course, marketing to people when they’re feeling good is always a plus. It increases ad effectiveness by up to 40%, and seven out of ten members reported feeling energized or happy during and after their workout. Read more

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The Generation Active Network is the primary entertainment in 4250+ health clubs across the U.S. and Canada. We make informative and inspiring content for everyone who engages in an active lifestyle.  Please send any question or inquiry to  contact@generationactive.com.

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Generation Active is owned and operated by Zoom Media who is the expert at connecting brands to a tech savvy, highly educated, and influential audience through their gym-based video network and multiple gym touchpoints.  Visit zoommedia.com for more. View our Privacy Policy here.

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