Why Music Rights Are Changing the Fitness App Industry
Major players in the fitness app industry now find themselves in an arms race for music streaming rights from popular artists that are used during workout playlists, according to a recent article from Billboard. In 2019, the National Music Publishers’ Association’s $370 million copyright lawsuit against Peloton ended in a settlement. Since then, licensing agreements have brought in massive hauls for popular artists, such as Katy Perry, Drake, Kendrick Lamar and Pitbull. According to the story, “fitness app companies now spend between 20% and 50% of their annual revenue on licensing, according to multiple sources,” and reportedly could reach annual costs around $300 million. Read more.